SOCIAL MEDIA MARKETER Analysis of social media data to understand audience and engagement trends, as well as the development of a social media marketing strategy that takes into account the business and marketing goals of the company. Definition of target audience profiles to create targeted content and promotions with post planning to ensure consistent and cohesive publication over time. Creation of quality and valuable content for the target audience, management of accounts on various social media platforms, maintaining a coordinated image of the company, and structuring a content promotion strategy on social media to increase visibility and audience engagement. Constant monitoring of engagement and conversion metrics on social media to evaluate the effectiveness of the social media marketing strategy.