The business case “Florence Food” was conceived as part of the “Content Strategy for Professionals” specialization course. It is a gastronomic guide aimed at food enthusiasts who live in or visit Florence.

The website offers video and text reviews of the best restaurants in the city and targets an audience of men and women aged between 18 and 45 with a university education.

The aim of the business case would be to promote a complete culinary experience through collaboration with new food activities that share the project’s values.

Promotion would be carried out through campaigns on major social networks, collaborations with local influencers, and the publication of specific articles on local social communities dedicated to food lovers.